Frequently Asked Questions
Get answers to common questions about our services
What is a virtual brand?＋
A virtual brand is a delivery-only restaurant concept that operates from your existing kitchen. It allows you to offer additional menu items without the overhead of a separate physical location. Think of it as having multiple restaurants in one kitchen.
How is a virtual brand different from a ghost kitchen?＋
A ghost kitchen is a commercial kitchen that exclusively prepares delivery-only orders. A virtual brand is the restaurant concept itself - the menu, branding, and identity. You can run multiple virtual brands from one ghost kitchen or your existing restaurant kitchen.
Do I need special equipment for virtual brands?＋
No! Virtual brands use your existing kitchen equipment and staff. We help you optimize what you already have. Most restaurants can launch a new virtual brand without purchasing any new equipment.
How much can I save on delivery fees?＋
Industry data shows restaurants typically overpay 25-35% in delivery platform fees. Through strategic pricing review and negotiation, we help you identify and reduce these costs. Your actual savings depend on your current setup and platform agreements.
What's included in the pricing?＋
Our one-time pricing includes menu optimization, virtual brand setup, platform management, and ongoing support. No monthly retainers or hidden fees. You'll know exactly what you're paying upfront.
Is there a money-back guarantee?＋
Yes! We offer a 30-day money-back guarantee. If you're not satisfied with our services for any reason, contact us within 30 days for a full refund - no questions asked.
How long does it take to launch a virtual brand?＋
Most virtual brands can be launched within 2-4 weeks, depending on menu development and platform setup. The process includes: menu creation (1 week), branding and photography (1 week), and platform setup (1-2 weeks).
What's the process to get started?＋
It's simple: 1) Book a free audit where we analyze your current setup, 2) We create a custom strategy tailored to your restaurant, 3) We implement the optimizations and set up your virtual brands, 4) You start seeing results. Most restaurants are up and running within 2-4 weeks.
Do you work with chains or only independent restaurants?＋
We work with both independent restaurants and small chains. Our services are particularly popular with independent restaurants looking to compete with larger chains and delivery-only concepts.
What if I'm already working with a delivery platform?＋
That's great! We optimize your existing presence on DoorDash, Uber Eats, Grubhub, and other platforms. We'll help you reduce fees, improve your menu positioning, and can add virtual brands to diversify your revenue without affecting your current setup.
What types of restaurants benefit most?＋
Any restaurant with delivery capabilities can benefit. Our clients include fast casual, quick service, pizza shops, ethnic cuisine, and ghost kitchens. If you're currently delivering food - even if it's just through one platform - we can help you optimize.
How do you measure success?＋
We track key metrics including: delivery fee savings, order volume growth, average order value, customer retention, and revenue per square foot. You'll receive regular reports showing your progress and ROI.
What if my virtual brand doesn't perform well?＋
We analyze performance data and make adjustments to menu, pricing, and positioning. If a concept isn't working, we pivot quickly - that's the beauty of virtual brands. You can test multiple concepts with minimal investment compared to traditional restaurants.
Do you offer ongoing support?＋
Yes! All our packages include ongoing support. We monitor your platforms, respond to reviews, update menus, and provide quarterly strategy reviews. We're partners in your growth, not a one-time service.